“Because news happens in more than 140 characters.” This clip, which recently aired on a talk radio station is itself a succinct 49 characters long and constructed as a sentence fragment, requires context and special knowledge to unravel its meaning. It assumes the audience will draw the connection to Twitter which limits its postings to 140 characters or less. The aforementioned traits are among those which draw the most fire from critics of the service. Critics such as Mark Bauerline, author of The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don't Trust Anyone Under 30) argue technological dependence to Twitter and Facebook encourages brevity and bad grammar thus destroying our language and making the next generation dumber. Perhaps we are only a few years from public service announcements comparing our brains on Twitter to eggs on a frying pan, but until there is long-term scientific data, I’ll leave that particular debate to the scholars. I am, however, interested in learning how to craft engaging, well-written posts that draw readers in and how often it should be done. On this topic, there is more than a decade of research.
The Chronicle of Higher Education has for the past ten years, published a Twitter-style website a priori (the site is actually styled after the large broadsheet newspapers) which does anything but make readers stupid. Edited by Denis Dutton and Tran Huu Dung, the site has remained unchanged in its design and layout since it launched in 1998.

Each of the three columns, Articles of Note, New Books, and Essays and Opinion are updated daily, six days a week, with the newest entry appearing at the top of a chronologically stacked mountain of (in the editors’ opinion) the best, smartest, timeliest writing to be found online each day.
Learn to write from the "old pros"
The prompt is a well written, engaging headline and a link to the online source article. The headlines are generally, one to two hundred characters in length - proof that good writing does exist in a micro format. Though Twitter’s limit of 140 characters is designed to fit within the 160 character limitation of text messaging, Mr. Dung explains, “From the beginning (i.e. the last ten years or so) we have ‘eyeballed’ our teasers to about 3-4 lines, given the size of the columns on our page. This looks about ‘right’...” Anyone struggling with writing tweets that draw readers in would do well to spend a few hours perusing the massive archives of this site and studying these teasers.
A firm, not frantic pace
I’ve been a regular reader since 1998 and if browser bookmarks had passports, my aldaily.com bookmark would be weathered and worn and full of stamps from Microsoft, Apple, Internet Explorer, Opera and Firefox - not to mention IP addresses from all around the country. I don’t know if I’ll be active on Twitter that long, I already feel a certain fatigue from the frantic postings that seem to come every five minutes (or more) from some of the “top tweeters” I follow. Will they ever slow down? An ideal pace may over time evolve, but I go back to aldaily.com and look at what Tweeters can learn from it. Daily, thoughtful, timely, and brick by brick, the site serves their audience well by providing a steady and reliable stream of information, which arguably makes each post more valuable and the site a more trusted source.
Not bad for a couple of luddites
“Veritas odit moras” or “truth hates delay” is the motto of aldaily.com. How amazingly prescient! A decade before mainstream media was all-a-twitter Mr. Dutton and Mr. Dung were, (to paraphrase the Black Eyed Peas) so 2009 while we were so 2000-behind. For a couple of academics that are at times labeled luddites because of their unwavering loyalty to their overly-simple website (*neither of them actually uses Twitter, though they assured me they’ve heard of it) they sure seem to have a lot to teach the digerati.
*Author's note: Arts & Letters Daily is now regularly updating their Twitter feed in November. You can follow them @aldaily
Kevin Tobosa is an integrated media professional and runs Tobosa Creative Group. You can follow my non-daily postings on Twitter: @ktobosa