Online / Internet Marketing Services

Social Media Marketing Consulting When used properly, social media is a powerful public relations, advertising and customer relationship management tool. When used poorly, it can create a negative brand experience. Tobosa Creative Group provides social media marketing consulting that ensures your brand receives the most from your social media efforts.

Online Marketing Plan While online advertising and marketing budgets have yet to surpass those of traditional media, they are increasing year over year at a rapid pace. Web technology often categorized as Web 2.0 has created a whole slew of opportunities to market to your audience online. An online marketing plan is a methodic and strategic guide to making the most of these opportunitites by driving quality traffic to your site and providing a clear conversion path once they're there.

Search Engine Marketing (SEM) consists of both Search Engine Optimization (SEO) and paid search advertising. When you consider that a recent survey showed that 52% of respondents could not find the information they were looking for via search yet believed the information was out there, the need for SEM becomes apparent. How much business is your Web site passing up?

Web Site Architecture  Beneath every Web site lies a framework or architecture upon which the site is built. Most people understand the importance of having a well-planned and solid framework but are unsure about where exactly to start. Like most plumbing projects at my house, even a rudimentary Web project can quickly gain in complexity once you start getting your hands dirty. Most Web sites today will also integrate with an external system such as a database marketing application - so quite often your plan should account for these as well.

Online Advertising is growing at a pace exceeding that of tradtional media. This is because smart advertisers understand the power of the click. Real time metrics give you instant snapshots of ROI and the fluid nature of electronic advertising means you can adjust as you go, great eliminating reducing the risk that comes with traditional media.